$100K In Prizes.
19 Lucky Winners.
Winners Announced July 14
In honor of America's 250th birthday, thank you for participating in the ALP-A-THON. Our biggest sweepstakes ever has now closed. The entry period ended July 7, 2026 at 11:59:59 PM ET. Winners will be announced on July 14, 2026. Subject to rules & terms.
$100,000 On The Line
The biggest prize of all. 3 Grand Prize Winners choose to receive $25,000 in cash or ALP Rewards Store credit.
6 First-Tier Lucky Winners will walk away from the ALP-A-THON with $2,500 in ALP Rewards Store credit.
10 Second-Tier Lucky Winners will be issued $1,000 in ALP Rewards Store credit. Use it however you like.
Thank You For Entering
The ALP-A-THON entry period has ended as of July 8, 2026. All entries are now being tallied. All 19 winners will be drawn and announced on July 14th. Stay tuned! Maximum of 100 allowable entries.
Three Ways In
Purchase A Sleeve
Thank you to everyone who purchased a sleeve of ALP or Caffeine Break pouches to enter.
Follow & Tag
Thank you to everyone who tagged friends and followed @alppouch on Instagram to enter.
Entry Form
Thank you to everyone who filled out the entry form. Winners will be announced on July 14, 2026.
A Piece Of History
19 lucky winners will each receive a limited edition commemorative plaque for winning the first ever ALP-A-THON.
Questions, Answered
Do I need to register to enter?
No. No action beyond completing 1 of the entry methods is needed to be entered into the sweepstakes. You do not need to register extra information. Simply completing any of the entry methods will automatically enter you into the ALP-A-THON.
What is ALP Rewards Store credit?
The ALP Rewards Store is a collection of great products, discounts, and giftcards that can be acquired using ALP loyalty points. ALP-A-THON winners who receive Rewards Store credit will be issued the corresponding amount of loyalty points, which can then be used to acquire any offerings in the Rewards Store, including discounts for ALP products.
Which 5-pack products count towards the 20 entries?
ALP Nicotine Pouches, ALP Drifters Nicotine Pouches, and Caffeine Break Caffeine Pouches qualify automatically to gain 20 entries for every 5 tins purchased. ALP only sells each of these products in increments of 5.
What if I buy more than 5 tins?
Purchasing more than a 5-pack, such as a 20-pack or multiple 5-packs will result in additional entries, up to the 100 entry limit. A simple calculation to use is 1 tin = 4 entries. Ex. purchasing a 20 pack of ALP Drifters pouches results in 80 total entries. Ex. purchasing a 50 pack of ALP pouches results in 100 total entries.
Can I get more than 100 entries?
No. Any entries beyond 100 will be discarded and not counted within the winners drawing. Attempting to artificially game the entries will result in disqualification from the sweepstakes.
Do I need to complete all of the entry methods?
No. You will be automatically entered into the sweepstakes after completing 1 single entry method, whether that is purchasing a 5-pack sleeve or simply filling out the entry form.
When am I able to get entries?
Entries are only eligible during the sweepstakes period: July 1, 2026 through July 7, 2026 at 11:59:59 p.m. ET.
When will the winners be announced?
Winners will be selected through a random drawing after all entries during the period are totaled. Winners will be contacted on July 14, 2026.
How will I know if I win?
We may contact winners via any method that they entered with. Purchasers may be contacted via email or phone number if provided at checkout. Social media entrants may be contacted via Instagram. Entry form entrants may be contacted via the information they provide in the form.
What if I don't respond to the winner announcement?
Winners are required to respond to ALP's announcement or contact attempt within 48 hours. If no response is given, ALP may select a new winner.
Terms & Conditions
No purchase necessary. 21+ only. Enter July 1, 2026 through July 7, 2026 at 11:59:59 p.m. ET. Void in New York, Florida, Puerto Rico, U.S. territories, and where prohibited. 100 entries max per person. Odds depend on number of eligible entries received. Grand Prize winners may choose $25,000 cash or ALP Rewards Store credit. Other prizes are awarded as ALP Rewards Store credit, subject to ALP’s terms, age-verification, shipping, product-availability, and legal restrictions. Instagram, X, and Meta are not sponsors, endorsers, administrators, or affiliates of this sweepstakes. WARNING: ALP nicotine products contain nicotine. Nicotine is an addictive chemical.